A boom mic sways just out of frame. The crew adjusts a Frank Webb Home towel hanging from an Amba heated towel rack. Our team, assembled in a viewing area just off frame, needs to move two feet back to accommodate the appropriate lighting for the shot.
“I like how you said Monday there,” says Michael Ancevic, founding partner and president of The Fantastical to actress Dayna Cousins. “Let’s try it a few more times.”
With that, the scene is now ready. Quiet on set.
Just like the production process, transforming your home takes the careful coordination of a fine-tuned team. Getting the result you desire requires not just your contractor and architect; it requires a showroom team with the expertise to help every fixture, finish, and detail fit your space, budget, and vision. It’s the same way a director, crew, and actors work together to create a single shot.
As you’ll see in the commercials, our showroom team can be integrated into your project as much as you want us to be. We’re called consultants for good reason: we’re ready to guide you, and provide input, every step of the way.
“At Frank Webb Home, we offer more than just top-quality bath, kitchen, and lighting fixtures from leading manufacturers; we share our knowledge and insight to help you discover the right fit and finish for your space,” said Mary Kate Lucas, Director of Showroom Sales at Frank Webb Home. “Because our team integrates easily with you and your team, we’re ready to play an important part in making your project a reality.”
We made the commercials to demonstrate how our team fits into your project, and to showcase how Frank Webb Home makes a difference for you, whether you’re a contractor looking to build your business or a homeowner looking to build your dream home.
The commercials came together following three days of shooting: one at our Bedford, MA, showroom; another at a studio in Allston, MA; and a final full day on location in Marblehead, MA.
One commercial follows a couple walking through their home, imagining how the existing bath and kitchen could become something new. Two others open in a space under construction, ready for a dream bathroom to come alive—one version oriented for contractors, and the other for homeowners.
Creating the ads took the same collaborative spirit, the same attention to detail, and the same level of professionalism that you’ll find when you work with us. Behind every scene, there’s a crew getting every angle ready for TV. Behind every renovation with Frank Webb Home, there’s a showroom team getting every fixture ready for your new kitchen or bath.
Similar to the approach used for our showroom experience, we enlisted the help of our F.W. Webb team. When you watch the commercial, you’ll see an F.W. Webb box truck and the entrance of our F.W. Webb wholesale store and Frank Webb Home showroom in Bridgewater, MA. That’s not just for the cameras, as Frank Webb Home is backed by F.W. Webb’s distribution network. The wholesale supplier is one of the largest plumbing distributors in the country, helping you get the faucet, sink, showerhead, or valve you need and keep your project moving.
While the production process or renovation journey may seem complicated, our team is ready to step in and assist. Like the choreography of TV production, working with us will make the process easy for you. Because even if you don’t know exactly what you want, we’re here to help.
“I’m going to send you to Frank Webb Home and have you work with their consultants to pick out what you love,” said J.J. Jones, who played the contractor in the commercial.
Watch for Frank Webb Home on the small screen. When you see us, and you’re inspired to transform your home, talk to our team. When you do, we’ll bring the same coordination, the same attention to detail, and the same care you saw on screen, working alongside your team to get everything in your project just right.
Schedule an appointment with us today. Walk-ins are always welcome. Go to FrankWebb.com/locations to find a showroom near you.
